Become a franchisee of the,


in the market that can't stop growing!

The first step to success starts here!

    Reproduzir vídeo

    WORLD LEADER holder of brands like Sobrancelhas Design, Eyebrow Design, SD MAKE•UP and Instituto SD, the SD Group consolidates itself as the absolute leader in the segment of provision of services and products specialized on eyebrows. Reference in franchising, we offer to our franchisees all the input necessary for the development and constant growth of the acquired enterprise through business models of great capillarity, simplified management and high profitability.

    Through exclusive products and services that value excellence, our mission is to bring beauty and well-being to people, in addition to promoting education and citizenship through the actions of the SD Institute.

    Brazil • United States • Latin America • Central America

    You’re just a few steps away from a


    Complete the

    Receive the e-book with
    details of the market and our franchises

    Set your
    franchise type

    Take part in an interview
    with our board of directors

    Invest with


    and excellence

    Exclusive portfolio of products and services

    Specialized Design of eyebrows

    Eyebrow Design

    Powerful natural eyelash extension

    ED Lashes

    Facial epilation with natural threads

    Eyebrow Design

    Makeup line with international quality

    SD Make•Up

    Our Eyebrow Treatment Lines
    expand the concept of caring.

    An Award-winning

    business MODEL

    3,5 million

    services per year

    1.000 clients

    monthly per store

    3 millones

    facturación mensual promedio


    Indication (refer a friend) Positive evaluation 94% (satisfaction)


    1st place”Reclame Aqui” Fast answers solving problems



    The brands of Grupo SD, a ESG committed company, in addition to excellence in products, services and business model, have the strength of socio-environmental responsibility in their DNA.

    The Instituto SD, which works in the care of children and families in situations of social vulnerability, it’s a good example. The group encourages recycling practices and respect for the environment and also has the FSC, the most recognized green seal in the world!

    Easy Investiment

    Easy ROI

    Invest in the fastest growing

    MARKET in the world!

    TESTIMONIES successful franchisees

    “Being an ED franchisee has been life changing. Working in this segment of beauty and self-esteem, with such an award-winning franchise is sensational. Having security in relation to the investment made by the financial return that I have monthly, 24/7 support given by the Franchisor, realizing customer satisfaction and the enchantment after the experience in my store are points that make me sure that I made the best choice.”

    Vanessa Dayube Master Franchisee from Bahia - BA - Brazil

    “I got to know exactly what SD is and I really enjoyed getting to know what I bought. The industry proved to me where my transformation come from”

    Daniela Rocha Franchisee from Rio Vermelho, Salvador (BA) - Brazil

    “My story is quite funny, I started as an ED client and I would never have imagined that I would be a franchisee today. So I was a client when it opened in Farol and with the passing of time the chance of buying it appeared to me. I’m feeling very fulfilled. I’m totally committed and I want to grow, grow and grow with ED. It’s way better when the clients leave satisfied. It’s a transformation, people are fulfilled and so am I because I know that change is real, it bears fruit”

    Elizabeth Bastos Franchisee from Farol, Maceió (AL) - Brazil

    “We never imagine the dimension of the big company behind the labs, the factories, the workshops, all the teams and each one of their departments. I have no words to describe the good impression with this company and the people who are part of it, so committed, so cordial and working so well. Our intention is to turn our ED Unit into the best EYEBROW DESIGN in Ecuador. And I want three more franchises in three years as well.”

    Esteban Calderón Franchisee of EYEBROW DESIGN Ecuador (ECU)

    “I involved myself with ED as a client of one of the stores, using the products. It’s not just you doing an eyebrow design. There’s a entire concept of treatment evolved in this brand”

    Adriana Kravchenko Franchisee from Jabaquara, São Paulo (SP) - Brazil

    Invest with safety in the fastest growing market in Brazil and worldwide.

    The first step to success starts here!

      Excellence in Beauty